TikTok is introducing a updated setting that enables them to reduce the quantity of AI-created media appearing in their streams. This initiative comes as the service disclosed that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global release. This development coincides with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, including AI artwork to educational videos, and we aim to give people the power to see more or less of that, based on their own choices,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, more than 100 mn pieces of content are uploaded to the service daily, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the level of artificial media they see by using the “manage topic” feature in the application and selecting AI-made media. Additional categories that can already be modified under the filter include current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its rules require users to identify lifelike AI-generated content, and it bans malicious fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
In addition, the app will henceforth apply an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a two million dollar awareness program for specialists and institutions to develop learning resources about responsible artificial intelligence. This project will benefit educational bodies specializing in teaching computer science.
Content Safety Approach
The platform has justified its safety measures, during debate over intentions to make redundant numerous content moderators in Britain. The company is planning to cut a significant number of roles in its content moderation department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can protect employees by removing the most harmful content ahead of it has to be seen by people. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
